Say you are an ecommerce merchant with an angry customer. The customer is so angry; he posts bad, negative reviews on the Internet about your company that are not true. What can you do? How can you combat it? We recently spoke with Vincent Sandford about the business of managing online reputation. His company is SEO Synovation.
Vincent Sandford
What is Online Reputation Management?
If you have a website what people say about you is important. Online Reputation is the image portrayed on the web about your your family or your company. Seo Synovation is an Online Rreputation Management Company and we help businesses and individuals fortify their personal or brand names online. What we do is we give people control of their online reputation. We train them in techniques to monitor their own reputation, become aware of what’s out there. We show them how to create an effective marketing message to accurately portray their image and use it to increase search engine rankings.
SEO Synovation was founded in 1993 originally as Synergy Innovation, marketing and IT consulting group. Since 2001 it has expanded into web marketing sphere as DukCon, the search engine optimisation SEO market as MarcheRustico and in 2010 as SEO Synovation with special focus on defending online reputations to serve the expanding markets of Europe. We are headquartered in Assen, The Netherlands and have representations in The Netherlands, Italy and England. We market clients products and services in 11 European countries. At present we are a group of 15 professionals providing Online Reputation Management, Web Marketing and Search Optimisation.
What Can I Do if My Online Reputation is Damaged
When your online reputation is damagedby negatives comments there are three actions:
- Do nothing
- Defend it
- Repair it
Our professionals at SEO Synovation can suppress those negative listings or reviews and push them back in the search engines, where no one is ever going to see them. Statistics show that 85 percent of online searches never go past the first page. We create positive, truthful and legal online messages so that harmful listings are never seen on page 1. This is often very effective.
Who Are The Authors of This Post?
How Do You Suppress Negative, Damaging and Potentially Money Losing Comments?
What separates SEO Synovation is the personal approach to removing negative comments. There is no standard approach. Each Project is unique. Each campaign has its own set of peculiarities, such as the gravity and structure of the comments, the authoritativeness of the sites from which negative listings are coming from, and the depth of negative listings in search engine results pages.
Creation of New Content.
We create and launch new websites with content often with competing content. There are many components in these campaigns and are just limited to creating new websites. SEO Synovation copywriters create compelling content, relevant to the industry and to the company itself. We work with businesses in all sorts of different industries and we know what the search engines are going to view as compelling and relevant.
After consultation with the client, about the marketing message that they want to portray and the branding efforts they want to disseminate we write the content for them, and then we promote is on the through the different sources, as quickly as possible and in a way that is not going to be flagged by any of the search engine’s spam teams. Then we create a linking strategy to the content created to effectively strengthen their presence.
Do You Defend Everyone?
We are not lawyers that neither defend reputations in court nor judge the legal consequences of acts. We take the situation as it presented to us and appraise it on two fronts:
- Is the potential client performing an illegal act?
- Is the situation repairable?
In SEO Synovation we have a strict code of ethics that we work with. That code of ethics basically states that if what we do is going to perpetuate a crime or what we view to be unrealizable in any way, shape or form, we will not take on the campaign. We will refuse the engagement.
Types of Websites Carrying Negative Comments
There are many consumer complaints sites, where individuals can post complaints about a company. Anyone can post a complaint on those consumer complaint sites, and they are often untruthful, libellous and unverified. Their sources are often an unscrupulous competitor, a disgruntled ex-employee or just an unreasonable client.
These comments get exposure, often on page 1 of search engines result pages due to the fact that within the search engines ranking algorithms, the websites are relevant and high ranking, and provide users with a useful, pertinent and valuable experience.
When these negatives comments are posted online there’s no way for the business owner to protect himself, unless they contact a company like ours, to give them control, and give them the ability to formulate the correct message about their business.
How much does the service cost?
The cost of campaigns depends upon the gravity of the situation. Our lowest priced campaign starts out at €950 per month and project normally last six to eight months. Contact SEO Synovation to learn more. If you wish to consults for free with Vincent Sandford call +31592269804 if from the Netherlands or United Kingdom or call 334 990 3867 if you are calling within Italy. Vincent speaks English, Italian and Dutch.
